Terry Moore
Lead Photographer & Narrative Author
Terry Moore is an award-winning wildlife photographer and conservation storyteller based in the heart of the Shropshire Hills. With a career defined by "minimal disturbance" fieldcraft, Terry has spent over several years documenting the delicate intersection between landscapes and the behaviour of the species that inhabit them.
A Judges favourite in the BBC Countryfile Calendar, Terry is widely recognized for his ability to capture "the invisible." His work moves beyond traditional portraiture, focusing instead on the ecological relationships—the "story between the species"—that define a healthy environment.
Philosophy & Approach
Terry’s signature style blends behaviour with scientific accuracy. He is a staunch advocate for the "Quiet Observer" method, often spending weeks in the field to acclimatize wildlife to his presence before a single frame is captured. This patient approach has granted him unique access to some of the UK’s most elusive residents.
Conservation Impact
Beyond the lens, Terry is a deeply embedded member of the Shropshire conservation community. He serves as a bridge between the scientific world and the public, using his imagery to translate complex data—like peatland carbon sequestration and habitat connectivity—into compelling visual narratives.
His latest project, Guardians of the Ridge, represents his most ambitious work to date: a multi-year study of the UK’s newest "Super NNR," documenting the humans and habitats working in unison to meet the challenges of the 21st century.
"For me, a photograph is a success only if the subject is unaware I was ever there. My goal is to be a ghost on the ridge, leaving nothing behind but a record of the landscape’s resilience." — Terry Moore
“My first steps were, from a young age, born out of a fascination for the natural world. I use the medium of photography as a method to capture the beautiful things I witness in nature, practicing the patience needed for that moment to arrive. Many of my encounters with wildlife have been amazing and very exciting.
With a passion for nature, wildlife, and the peace that I gained from it and with photography as one of my hobbies the decision was made. I swapped Chefs whites for camouflage clothes, upgraded my camera kit and instead of creative cooking started on creative and stunning landscape and wildlife photography.
For the past few years I have been embracing and blending in with nature, perfecting fieldcraft skills and getting to know natures habitats. It has helped me to relax and focus, provided the exercise that replaced the fidgeting of not being on my feet all day, helped me to master another technical skill, providing an artistic outlet, particularly for wildlife photography, whilst enjoying the calm and patience it brings.
The benefits to me have been enormous and currently we need to look after and create new habitats for the future of our planet and wildlife”.